ABOUT US
At Kids Roll, we believe that martial arts can be a transformative experience for children, helping them build confidence, discipline, resilience, and social skills in a fun and inclusive environment.
Mission
To turn every training session into a life changing experience, inspiring children to unlock their full potential through Jiu-Jitsu. By harmonizing mind and body, we cultivate confidence, discipline, and resilience within a safe, vibrant, and inclusive environment.
values
- Innovative Learning
- Community
- Resilience
- Champion Inclusion
- Dream Big
- Celebrate Joy, Respect and Discipline
Empowering children through Brazilian Jiu-Jitsu to build confidence, respect, and resilience
Mission
To provide a transformative experience for children through jiu-jitsu, fostering confidence, discipline, and well-being in a safe and fun environment.
OUR CORE VALUES
Innovative Learning
Community
Resilience
Champion Inclusion
Dream Big
Celebrate Joy, Respect, and Discipline
WHY CHOOSE KID’S ROLL?
We bring jiu-jitsu to schools
Our classes take place directly at your school, saving parents time and ensuring children can easily participate in this enriching, after-school program. With certified instructors who create a safe, structured environment, we make it easy for children to develop confidence and skills in a familiar setting.
Certified and Playful Instruction
Each session is led by certified Brazilian Jiu-Jitsu instructors who understand the importance of play in a child’s learning. Through games and movement-based exercises, children learn self-defense and conflict resolution skills without violence. Our instructors create a welcoming space where kids are encouraged to explore, move, and grow.
We Train Instructors in Inclusive Jiu-Jitsu
We understand that each child is unique. Our age-appropriate activities go beyond teaching Jiu-Jitsu techniques—they are carefully designed to support physical, social, and emotional growth. Through fun, play-oriented exercises, kids improve motor coordination, balance, and body awareness, fostering not just skill but also confidence and joy in movement.
Anti-Bullying Focus with Playful Empowerment
Our playful approach to anti-bullying gives children the confidence to stand up for themselves and others. Through fun role-playing activities and “Verbal Jiu-Jitsu” techniques, kids learn how to handle bullying in a non-aggressive way, building the assertiveness and resilience they need to feel safe and supported.
OUR TEACHING APPROACH
Our structured classes balance technique with fun, using games and playful drills that make learning enjoyable and natural. Each session includes:
Class Structure
- Line-up and Greeting: Every class begins with a warm welcome, building a sense of belonging and teamwork.
- Playful Warm-Up Exercises: Dynamic movements designed to improve coordination, flexibility, and motor skills in a fun and engaging way.
- Technical Drills through Games: We introduce self-defense techniques using interactive games that encourage children to move, think, and collaborate.
- Fun Activity or Game: A dedicated time for kids to apply their skills in a playful environment, reinforcing lessons learned and promoting joyful engagement.
- Closing Message and Team Chant: Each class ends on a positive note, emphasizing the values learned and encouraging unity and self-esteem
PROGRESS AND RECOGNITION:
Our transparent ranking system rewards presence, behavior, and skill progression.
Children and parents alike can clearly track their achievements, motivating kids to continue learning in a supportive, play-focused environment.
what we offer
After-School Program
Bringing Jiu-Jitsu to schools with structured, engaging, and developmentally appropriate classes that help children build confidence, discipline, and social skills.
Summer Camp -Jiu-Jitsu Summer Camp in Palo Alto – Fun, Fitness & Life Skills!
Looking for an exciting full-week, full-day summer camp that combines fun, discipline, and essential life skills? Our Jiu-Jitsu Summer Camp in Palo Alto is the perfect place for kids to build confidence, resilience, and teamwork through engaging martial arts training, movement, and interactive group activities.
✔️ Boost self-confidence & focus
✔️ Learn Jiu-Jitsu fundamentals & movement skills
✔️ Experience inclusion & teamwork
✔️ Develop discipline while having fun
Give your child an active, safe, and enriching summer filled with learning, growth, and play!
Location: Palo Alto
Enrollment is now open – Secure your spot today!
Sign up now to guarantee your child’s place!
Enrollmentis now open for our Palo Alto location! Sign up now to guarantee your child’s place!
1:1 Inclusion Classes
Personalized training designed to meet the unique needs of neurodivergent children, providing a safe, adaptable, and supportive learning environment.
Online store
We offer high-quality gis, rashguards, t-shirts, gear, accessories, and even coloring books—everything your little warrior needs!
After-School Program
Bringing Jiu-Jitsu to schools with structured, engaging, and developmentally appropriate classes that help children build confidence, discipline, and social skills.
Summer Camp
Looking for an exciting full-week, full-day summer camp that combines fun, discipline, and essential life skills? Our Jiu-Jitsu Summer Camp in Palo Alto is the perfect place for kids to build confidence, resilience, and teamwork through engaging martial arts training, movement, and interactive group activities.
- Boost self-confidence & focus
Learn Jiu-Jitsu fundamentals & movement skills - Experience inclusion & teamwork
- Develop discipline while having fun
Give your child an active, safe, and enriching summer filled with learning, growth, and play!
Location: Palo Alto
Enrollment is now open for our Palo Alto location! Sign up now to guarantee your child’s place!
1:1 Inclusion Classes
Personalized training designed to meet the unique needs of neurodivergent children, providing a safe, adaptable, and supportive learning environment.
Online store
We offer high-quality gis, rashguards, t-shirts, gear, accessories, and even coloring books—everything your little warrior needs!
School Partnerships:
Bring the transformative power of Kid’s Roll to your school.
We partner with schools to create safe, supportive environments where students can thrive, build motor skills, and grow in confidence through play.
Measurable Impact
Our program tracks key metrics such as enrollment growth, retention rates, and self-confidence improvement. Studies show that children engaged in play-based jiu-jitsu develop essential focus, emotional regulation, and motor skills—qualities that pave the way for long-term success.
Testimonials and Success Stories
Our students’ progress tells the story of Kid’s Roll. Parents and teachers see the difference in kids’ confidence, resilience, and physical abilities as they grow through structured, playful learning.
OUR FOUNDERS
Ueslei Alves
The Heart of Kids Roll
Ueslei Alves
Co-founder of Kids Roll | Professional MMA Fighter | 3rd-Degree Black Belt in Brazilian Jiu-Jitsu. Jiu-Jitsu has been my passion since I was five years old. My journey has included challenges, pauses, and comebacks, but martial arts have always been a central pillar in my life. At 18, I started my career in the public sector, ensuring security at events for the governor of Rio de Janeiro. At the same time, I earned a degree in Advertising and Marketing and worked in TV alongside my father, a renowned sports presenter.
Despite a promising career, I felt something was missing. I studied Performing Arts and became a professional actor, but it was in Jiu-Jitsu and MMA that I found my true purpose. Being diagnosed with ADHD in adulthood helped me realize how martial arts channeled my hyperfocus into discipline and personal growth. I trained with top UFC fighters, became a Brazilian champion in the 70kg category, secured a spot in the World Cup, and was featured on the cover of Gracie Magazine—one of the sport’s highest honors.
My talent caught the attention of Anderson Silva, who invited me to train in Los Angeles, where I gained invaluable experience alongside elite fighters. With over 15 years of coaching experience, I’ve trained MMA champions and mentored young athletes at Ralph Gracie and Gracie Barra, developing an inclusive teaching style that makes Jiu-Jitsu accessible to children of all backgrounds.
As the co-founder of Kids Roll, I combine high-level technique with mentorship, creating a safe and transformative learning environment. My mission goes beyond the mat—I use Jiu-Jitsu as a tool for empowerment, inclusion, and personal development, helping children build confidence, discipline, and resilience.
Claudia Soares.
“Inclusion has been a core value in my life since childhood. I’ve always been involved in volunteer work and human development projects, driven by a strong sense of empathy and sensitivity.
Currently, I serve on the DEIB committee at Upwardly Global, helping skilled immigrants re-enter the workforce. As an Art-Life Coach, I combine creativity and personal development, and I’m continuously studying neurodivergence. Diagnosed with ADHD in adulthood, I’ve learned to use creativity as a tool for problem-solving and social impact.
My experience with children spans years of custom birthday event facilitation, inclusive recipe creation, and team-building through cooking. With a degree in Business Administration from PUC-SP, I initially considered studying Sociology because of my deep interest in human behavior.
In the U.S., I discovered Jiu-Jitsu and its transformative power for children. Working with kids on the mat showed me how Jiu-Jitsu fosters confidence, resilience, and inclusion. This experience led to the creation of Kids Roll, a program that blends movement, learning, and empowerment to help children grow and thrive.
With Kids Roll, my goal is to create a space where every child feels valued, included, and empowered.
Claudia Soares
A Lifelong Commitment to Inclusion and Empowerment
